Foodify is a subscription-based meal delivery platform that helps users build healthier eating habits through personalized nutrition and AI-powered guidance.

Problem

Managing a personalized meal plan requires balancing nutrition goals, meal preferences, delivery logistics, and subscription management. Most platforms make these tasks fragmented and difficult to manage over time.

Solution / My role

Foodify combines personalized nutrition, flexible meal management, and AI-powered assistance into a single platform, helping users build healthier habits while simplifying day-to-day decisions.

As Lead Product Designer for the web experience, I owned the UX and UI design of the customer dashboard and end-to-end purchasing journey, working within a cross-functional team to translate business goals, user needs, and technical constraints into a scalable product experience.